TVS to launch a new product every three months.

Aiming to increase its market share by three per cent, two and three-wheeler manufacturer TVS Motor Company on Friday said it would launch a new product every three months.

The first in this initiative is the TVS Phoenix 125cc motorcycle priced at Rs 53,000 (ex-showroom Chennai), TVS Motor Company Chairman, Venu Srinivasan said, after unveiling the bike here.

"We were completely absent in the Rs 50,000 to Rs 60,000 motorcycles, which is the large segment (in the motorcycle industry). We are actually making our presence felt after TVS Victor (110cc motorcycle) left the market with launch of Phoenix," Srinivasan told reporters here.

"From now on there will be five product launches by now and end of 2013 calendar year", he said. Elaborating, he said TVS Motor Company would re-launch its highly successful TVS Victor motorcycle in August next and two more scooterettes in next 12 months.

TVS has launched its Phoenix 125 motorcycle.

The Phoenix 125 comes with a new 125cc EcoThrust engine that TVS claims comes with excellent pickup and best-in-class fuel efficiency.

On the mechanical front, the Phoenix 125 comes with a five-step adjustable ‘series spring’ suspension and a high response damper. An electric starter fires up the four-speed powertrain Phoenix 125 that puts out 11PS at 8000rpm. TVS claims the motorcycle has a fuel economy of over 67kpl under standard riding conditions.

The motorcycle features a fully digital speedometer with an amber backlight, a digital fuel gauge, low battery reminder, trip meter, service reminder, soft texture grips and soft-touch switchgear. The company has also equipped it with hazard lamps to enhance rider safety. A rotopetal disc brake, LED pilot lamps, an all-black engine, alloy wheels and a stitched dual texture cushion seat are also present.